About Dunkin’ Thailand
Dunkin’ (Thailand) was established 20 years ago under a master franchise agreement with Dunkin’ Inc., USA. It is the market leader in the donut business, holding 70% of the market share, which is more than double its nearest competitor, Mister Donut.
Operating in the fast-food industry, Dunkin’ Thailand has successfully adapted to local tastes and market conditions, expanding into hypermarkets (Tesco Lotus) and convenience stores (7-Eleven, Makro, Esso, Lotus) while maintaining a strong brand presence.
With 156 fully owned outlets and 1,881 convenience store locations, the company faces complex operational challenges, particularly in inventory management, wastage reduction, and supply chain efficiency.
The Challenge
The nature of Dunkin’s business presents several key challenges:
✔ Short Product Shelf Life – Donuts have a limited shelf life (8-12 hours), leading to potential wastage.
✔ Dynamic Consumer Demand – Buying patterns fluctuate by day and time, requiring real-time demand forecasting.
✔ High Inventory Costs – Inefficient supply chain management increases wastage and stockouts.
✔ Decentralized Production & Distribution – With one central warehouse, 13 mother kitchens, baby stores, and a factory kitchen, managing the flow of raw materials and finished products is complex.
✔ Lack of Real-Time Data for Decision-Making – Traditional reporting methods failed to provide insights into wastage, inventory levels, and sales performance.
The Solution – MRP Software & Business Intelligence Implementation
To address these challenges, Aditya Group implemented an MRP (Material Requirements Planning) software application along with a Management Cockpit (Business Intelligence tool) to optimize operations, improve decision-making, and reduce wastage.
Key Features of the MRP System
🚀 Inventory & Demand Forecasting – Real-time tracking of raw materials and finished products to align with sales trends.
🚀 Automated Production Planning – Ensures just-in-time production to minimize throwaways while maintaining product freshness.
🚀 Supply Chain Optimization – Improved coordination between central warehouses, kitchens, and retail storesfor better stock management.
🚀 Wastage Control & Reduction – Data-driven insights help reduce overproduction and optimize supply to high-demand locations.
🚀 Seamless Integration with Financial Systems – Provides real-time insights into cost control and profitability analysis.
Management Cockpit – A Game-Changer in Decision-Making
In addition to the MRP system, a Management Cockpit was developed using OLAP technology to provide real-time analytics and reporting for Dunkin’ Thailand.
How the Management Cockpit Transforms Operations
✔ Product Sales Trends Analysis – Identifies best-selling items and demand fluctuations.
✔ Throwaway Analysis & Reduction – Monitors wastage and enables management to take corrective actions.
✔ Stockout Alerts & Exception Reports – Prevents inventory shortages and ensures seamless supply.
✔ Store Performance Monitoring – Identifies underperforming stores and high-wastage locations.
✔ Production & Sales Reconciliation – Ensures transparency in kitchen output vs. actual sales.
🔔 Alerts & Notifications: Integrated with JSG Workflow Engine, the system sends real-time alerts on stockouts, wastage levels, and inventory discrepancies, enabling proactive decision-making.
Business Impact & Key Results
Since implementing the MRP system and Management Cockpit, Dunkin’ Thailand has achieved:
- 30% Reduction in Throwaways – By aligning production with real-time sales data.
✔ 20% Improvement in Inventory Accuracy – Enhanced stock forecasting reduced overstocking and shortages.
✔ Optimized Supply Chain Efficiency – Automated tracking and planning streamlined production and distribution.
✔ Faster Decision-Making – Real-time dashboards and alerts enabled managers to respond quickly to market demands.
✔ Increased Profit Margins – Waste reduction and better stock control contributed to higher profitability.
Conclusion: A Scalable, Future-Ready System
JSG’s (Part of Aditya Group) expertise in ERP, MRP, and Business Intelligence helped Dunkin’ Thailand streamline its operations, reduce waste, and enhance efficiency. The MRP system ensures real-time demand forecasting, while the Management Cockpit empowers the leadership team with data-driven insights for agile decision-making.
By leveraging technology for supply chain optimization, Dunkin’ Thailand is now positioned to sustain its market leadership and drive future growth.