Company Background

Paharpur Cooling Towers, founded in India over 50 years ago, has emerged as one of the world’s largest manufacturers of process cooling equipment. With products ranging from cooling towers to air-cooled heat exchangers and air-cooled steam condensers, Paharpur caters to industries like power generation, sugar, cement, and paper. What sets Paharpur apart is its unique integration of manufacturing with five state-of-the-art factories, conforming to international standards. The company boasts a highly experienced team of engineers and professionals with over 2,800 man-years of expertise in application engineering, design, erection, and troubleshooting.

The Challenge

As part of its ambitious global expansion plans, Paharpur identified the ASEAN region as a strategic growth market. Thailand, with its central location and established reputation as a regional manufacturing hub, became the focal point of their expansion efforts. However, Paharpur faced several challenges:

1. Understanding Market Dynamics: They needed to assess the demand for their products across industries in Thailand and neighboring countries.
2. Operational Setup: Establishing a local presence to efficiently serve clients and build relationships.
3. Business Development: Penetrating new markets with their cutting-edge solutions required local expertise and market insights.

The Solution

Recognizing these challenges, Paharpur partnered with Startup in Thailand to leverage their comprehensive market entry and business development services.

1. Market Research: Startup in Thailand conducted an in-depth study of the ASEAN market to understand the demand for Paharpur’s products. The research revealed significant opportunities in industries like power, sugar, cement, and paper in Thailand and neighboring countries. This provided Paharpur with actionable insights into market trends, client needs, and competitive positioning.
2. Representation Services: Startup in Thailand’s representation services helped Paharpur establish an operational presence in Thailand. Acting as a local liaison, Startup in Thailand facilitated communication with potential clients and managed logistical and administrative tasks, ensuring a seamless entry process.
3. Business Development Support: To support market penetration, Paharpur collaborated with NIIFT Co. Ltd., Startup in Thailand’s sister company, which provided marketing, technical, and implementation assistance. This enabled Paharpur to connect with key decision-makers in target industries, build credibility, and establish a foothold in the ASEAN market.

The Results

Through its partnership with Startup in Thailand, Paharpur achieved the following milestones:

1. Strategic ASEAN Hub: Thailand became Paharpur’s operational base, offering access to neighboring ASEAN markets.
2. Increased Market Demand: Paharpur’s products gained significant traction in Thailand’s industrial sectors, especially power and manufacturing.
3. Future-Ready Operations: Paharpur is now well-positioned to expand its market share and capitalize on emerging opportunities in the region. 

Paharpur Cooling Towers’ successful entry into the Thai market highlights the value of strategic market research, localized operations, and targeted business development. By partnering with Startup in Thailand, they unlocked significant growth opportunities, setting a strong foundation for long-term success in the ASEAN region.