Company Background

Founded in 1997, Netlink is a premier provider of information technology, supply chain, and business process solutions. The company has earned a reputation for its innovative 20:20 model, which guarantees 20% cost savings and 20% service improvement for clients. Netlink serves an array of global industries by offering end-to-end IT solutions, including application development, infrastructure management, and supply chain automation. With its headquarters in the USA and additional operations in India, Netlink faced a growing challenge as its global clientele expanded across Asia.

The Challenge

Netlink’s global reach required it to cater to clients in Asia effectively. However, managing client relationships and delivering timely IT solutions remotely posed several operational hurdles:

1. Geographic Constraints: Servicing clients in Asia from their US headquarters or Indian branch created delays in troubleshooting and responding to client needs.
2. Client Demands for Local Presence: Clients expected timely, on-ground support to manage their IT challenges effectively.
3. Operational Management: Without a local office, coordinating projects, managing client expectations, and delivering seamless IT services became increasingly difficult.
4. Scalable Workforce: Netlink needed to deploy skilled IT professionals to client sites while maintaining operational efficiency.
5. Payroll and Compliance: Managing the employment of a regional workforce presented complexities in terms of legal compliance, payroll management, and administrative functions.

The Solution

Netlink partnered with Startup in Thailand to establish a strong operational base in Thailand, addressing the aforementioned challenges through our tailored Representation Services. Our comprehensive approach included:

1. Representation Services:
   • Local Office Setup: We provided Netlink with a fully equipped office space in Thailand to establish its local presence.
   • Client Servicing: Acted as the face of Netlink in Thailand, facilitating client communication and ensuring timely support.
2. Payroll Management:
   • Hired and managed Netlink’s regional IT professionals under our payroll, reducing administrative burdens and ensuring compliance with Thai labor laws.
   • Handled all aspects of payroll processing, including tax filings, social security contributions, and benefits administration.
3. Operational Management:
   • Delivered seamless onboarding and deployment of IT personnel for Netlink’s clients, ensuring that teams were ready to address complex projects.
   • Provided ongoing administrative and HR support, allowing Netlink to focus on delivering IT solutions.
4. Business Development Support:
   • Conducted market research to identify key industries and potential clients in Thailand requiring IT services.
   • Facilitated introductions and managed initial negotiations, enabling Netlink to expand its client base.
5. Custom IT Solutions Delivery:
   • Assisted Netlink in executing IT projects, including application development, infrastructure management, and troubleshooting services, tailored to the specific needs of Thai clients.

The Results

Netlink’s strategic partnership with Startup in Thailand led to transformative outcomes:

• Enhanced Client Satisfaction: Establishing a local presence enabled Netlink to deliver timely, on-ground support, significantly improving client relationships.
• Efficient Workforce Deployment: By outsourcing payroll and operational management, Netlink could deploy skilled IT professionals to client sites without administrative complications.
• Market Penetration: With our support, Netlink secured contracts with leading Thai corporations, expanding its footprint in the region.
• Operational Excellence: The streamlined management of payroll, HR, and compliance allowed Netlink to focus on its core competencies.
• Cost and Time Savings: Netlink achieved its goal of improving efficiency while reducing operational costs, fulfilling its 20:20 promise to clients. 

Netlink’s journey in Thailand showcases the power of strategic representation and operational management. By partnering with Startup in Thailand, Netlink overcame geographic and operational challenges to deliver world-class IT solutions to its clients. This case study underscores how tailored market entry services can drive success for global IT providers.