Client Background
Natural Senses is a premium natural and organic personal care brand founded with a vision to bring the best of Thai herbal wisdom to the global market. The brand specializes in skincare, haircare, and baby care products, crafted with certified, natural ingredients. The highlight of the product range is their Pure Organic Baby Lotion, which garnered attention and was a finalist for the Best Mom & Baby Organic Product Award at the NOPE exhibition in London in 2016. This success reinforced the brand’s reputation for quality and organic purity.
Problem:
The entrepreneur behind Natural Senses had a strong concept but lacked the knowledge and resources to establish a business that could compete in the highly competitive beauty industry. With only an investment and a vision, they needed comprehensive support to launch and grow a global luxury brand. The challenge was to create a product line that not only matched international standards but also effectively entered global markets.
Moreover, there was a need to set up the infrastructure to manage everything from product development to global distribution while maintaining the integrity of the brand. The entrepreneur was uncertain about how to navigate the complexities of setting up a joint venture in Thailand, sourcing ingredients, developing packaging, and building a market presence.
Solution:
After understanding the client’s vision, we took a multi-faceted approach to provide a comprehensive solution for their needs. As part of our Build Entrepreneur scheme, we helped create a joint venture company that could handle the manufacturing and development of the brand. Our first step was developing a business concept, which included defining the brand identity, positioning, and target markets. We then worked closely with the client to formulate a business and marketing plan that outlined key strategies for product development, branding, and sales channels.
We also focused on ensuring the products were made with the best ingredients, sourcing natural Thai herbs that are renowned for their skincare properties. The production process was designed to meet USDA organic certificationstandards, ensuring that the brand could be marketed as a premium organic product. Our team assisted in navigating the regulatory environment to ensure all certifications and standards were met for global distribution.
The development phase also included the creation of packaging that reflected the brand’s commitment to quality and luxury. We worked on building a visually striking packaging design that highlighted the natural elements of the brand.
Once the products were ready, we focused on brand development and the creation of a global marketing strategy. Our team helped secure spaces for beauty exhibitions across continents, allowing the brand to showcase its products to key distributors and potential clients. In addition to this, we assisted in establishing a global network of distributors in key markets, including Europe, Asia, and North America.
Success:
The success of Natural Senses was driven by a well-coordinated approach from business development to execution. The Pure Organic Baby Lotion was launched successfully, gaining significant attention in international markets. The product’s recognition at NOPE London further validated the quality and luxury appeal of the brand. Within the first year of launch, the brand established a solid presence in international markets and began building a reputation for premium organic personal care.
Natural Senses continues to thrive globally, with products available in various international markets. The company’s expansion and success serve as a testament to the effectiveness of our New Business Management services, which provided end-to-end support—from concept development to global distribution. The client’s venture grew from a small concept to an internationally recognized organic brand.