About the Company
Thermax India is a global leader in energy and environmental solutions, providing sustainable and efficient industrial heating, cooling, water treatment, and pollution control technologies. With a presence in Thailand, Thermax aimed to expand its market reach and accelerate sales growth in the region.
The Challenges
Despite having a dedicated branch in Thailand, Thermax faced challenges in:
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- Expanding market penetration beyond its existing customer base.
- Accelerating sales conversions while competing with local and global players.
- Leveraging localized marketing expertise to enhance brand visibility.
To overcome these challenges, Thermax needed a strong marketing and sales partner in Thailand who understood the local business landscape and could generate leads efficiently.
The Solution
Thermax partnered with Aditya Group as their official marketing representative in Thailand. With its deep market knowledge and an experienced sales team, Aditya Group played a pivotal role in:
- Facilitating sales and business development through its extensive industry network.
- Leveraging local expertise to position Thermax’s products more effectively.
- Accelerating revenue growth by reaching potential clients faster than the in-house team could alone.
Despite having its own Thailand branch, Thermax continued its partnership with Aditya Group because of its ability to generate sales efficiently and drive business expansion faster.
The Benefits
- Enhanced Market Penetration – Aditya Group’s strong business network and industry connections helped Thermax reach more customers in Thailand.
- Faster Sales Conversions – With a proactive and well-trained sales team, Aditya Group shortened the sales cycle, increasing revenue.
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- Localized Marketing Expertise – Aditya Group’s deep understanding of Thai market dynamics allowed Thermax to position its products and services effectively.
- Sustained Business Growth – Due to consistent sales performance, Thermax continued its collaboration with Aditya Group, solidifying a long-term partnership.
With Aditya Group’s market expertise and sales capabilities, Thermax successfully expanded its business in Thailand, strengthening its presence and competitive advantage in the region.