About Tsutaya
Tsutaya is a leading entertainment franchisor specializing in movie rentals and distribution across Thailand. With 251 branches nationwide, Tsutaya provides customers with a vast selection of movies, ensuring a seamless rental and distribution experience.
The Challenge
Despite its strong presence in the entertainment industry, Tsutaya faced significant operational inefficiencies due to:
- Non-Integrated Information Systems: Each business unit operated independently, leading to data silos and a lack of visibility across the organization.
- Ineffective Inventory Management: High inventory levels were underutilized, causing operational bottlenecks and increased holding costs.
- Slow Response to Market Demands: The absence of a centralized system hindered Tsutaya’s ability to respond quickly to customer needs and market competition.
- Lack of Data for Decision-Making: Despite handling vast amounts of business data, Tsutaya lacked structured analytics to support strategic decision-making.
The Solution
Aditya Group implemented mySAP ERP to streamline Tsutaya’s operations, integrating key business functions with the following modules:
- SD (Sales & Distribution) – Optimized sales processes and distribution planning.
- MM (Materials Management) – Improved inventory control, reducing excess stock and enhancing turnover.
- FI/CO (Financials & Controlling) – Enhanced financial visibility and cost management.
- BW (Business Warehouse) – Enabled advanced data analytics and reporting for informed decision-making.
Implementation Highlights
- 6-month ERP implementation, ensuring a seamless transition with minimal business disruption.
- Real-time integration of sales, inventory, and finance, eliminating data silos.
- Introduction of SAP Best Practices, improving operational efficiency.
- Enhanced reporting & analytics, providing traceable insights to management.
The Benefits
The SAP implementation transformed Tsutaya’s business operations, delivering substantial ROI and competitive advantages:
✔ Reduced Sales Cycle: Streamlined operations accelerated order processing and improved customer service.
✔ Optimized Inventory Management: Lower inventory levels, improved stock utilization, and higher inventory turnover rates.
✔ Enhanced Financial & Accounting Visibility: Better cost control, accurate reporting, and improved financial decision-making.
✔ Improved Distribution Planning: Faster response times and better resource allocation to meet customer demands.
✔ Informed Decision-Making: Comprehensive analytics and real-time reporting empowered management to proactively react to market competition.
✔ Increased Customer Satisfaction: Improved availability of movies and better service delivery enhanced the overall customer experience.
Conclusion: Aditya Group’s Expertise in SAP Implementation
JSG, part ofAditya Group, successfully enabled Tsutaya’s digital transformation by implementing mySAP ERP, providing data-driven insights, improved efficiency, and strategic decision-making capabilities.
Our expertise in SAP Best Practices helped Tsutaya streamline operations, enhance customer satisfaction, and gain a competitive edge in the entertainment distribution industry. This successful implementation reinforces Aditya Group’s position as a trusted SAP partner for businesses looking to optimize operations and achieve scalable growth.