Client Overview
Greenwing is a leading Honda motorcycle and Nissan dealer in Northern Thailand, operating 45 branches across Chiang Rai and Phayao. The company provides a full range of services, including vehicle sales, financial services, and after-sales support. With a strong commitment to customer satisfaction, Greenwing aims to be an effective and customer-oriented organization.
The Challenge
Greenwing faced significant challenges in optimizing its operations and enhancing customer experience. The key challenges included:
- Managing hire-purchase, warranty, and spare parts operations efficiently.
- Providing first-class service both in service centers and on-location services.
- Ensuring smooth financial operations, including lease management and customer credit tracking.
- Enhancing customer engagement through social marketing initiatives like Pre-Delivery Service Advice (PDSA), Greenwing Card, contests, and social activities.
- Integrating all business processes into a single, responsive system that could handle high transaction volumes across multiple locations.
The Solution
To address these challenges, Aditya Group implemented the SAP Dealer Management Solution for Greenwing, covering the entire spectrum of automobile sales and services. The solution was designed to meet Greenwing’s specific requirements, including:
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- Hire-Purchase & Leasing Management: Streamlined financial transactions, including credit approvals and payment tracking, ensuring a seamless buying experience.
- Warranty & Spare Parts Management: Automated and optimized inventory management, ensuring availability and timely replacement of parts.
- Comprehensive Business Process Integration: Implemented core SAP modules including FI (Financial Accounting), CO (Controlling), SD (Sales & Distribution), MM (Materials Management), CS (Customer Service), HRM (Human Resource Management), BW (Business Warehouse), and Balanced Scorecard.
- Performance Optimization: Ensured minimum system response time for better user experience and efficiency in handling customer transactions.
- Advanced System Migration: Successfully transitioned SAP operations from Windows to IBM AIX, improving system stability and scalability.
The Benefits
The SAP Dealer Management Solution delivered significant operational and strategic benefits to Greenwing:
- Seamless Operations: Enhanced efficiency in sales and after-sales services, providing customers with a smooth and hassle-free experience.
- Optimized Financial Services: Improved management of hire-purchase and leasing, allowing better customer credit tracking and payment collection.
- Enhanced Spare Parts Availability: Real-time inventory updates reduced downtime and ensured spare parts were always in stock.
- Data-Driven Decision Making: Business Warehouse (BW) and Balanced Scorecard enabled better performance tracking and strategic planning.
- Customer Engagement & Loyalty: Greenwing expanded its CRM strategy, successfully leveraging SAP CRM for social marketing campaigns such as Greenwing Card and Campaign Management.
- Future Expansion Readiness: The scalable solution allowed Greenwing to plan for additional SAP CRM implementations to further strengthen its customer relationship management initiatives.
Conclusion
The successful implementation of SAP Dealer Management Solution by Aditya Group positioned Greenwing as a technology-driven, customer-centric automotive dealer. By integrating financial, operational, and customer service processes, Greenwing was able to enhance efficiency, boost customer satisfaction, and future-proof its business. The company continues to leverage SAP solutions for further innovations in social marketing and analytics, ensuring its leadership in Northern Thailand’s automotive market.
About Aditya Group – JSG, a part of Aditya Group is a trusted SAP implementation partner, delivering tailored enterprise solutions across industries. With extensive expertise in ERP, CRM, and business intelligence, Aditya Group empowers businesses to optimize operations and drive growth. For more information, contact us today.