Case Studies – Greenwing

“Leading Honda motorcycle & Nissan dealer in the North of Thailand, provide full range of sales, financial services and after-sales services”

The Challenge:

To become an effective and customer-oriented company, Greenwing with 45 branches in Chiangrai, and Phayao, provides 1st class services in its service centers and on-location services. Hire-purchase, warranty and spare parts management are needed to smoothen the customer satisfaction operation. Customer community is created using Social marketing such as PDSA (Pre-Delivery Service Advice) to train new motorcycle consumers, Greenwing Card, contest and social activities.

The Solution:

We implemented SAP Dealer Management Solution for Automobile Sales & Services to cater the need of Hire-purchase/Leasing, warranty and spare parts management for Greenwing, which included FI & CO, SD, MM, CS, HRM, BW and Balanced Scorecard

We also ensured that the system was able to run on minimum response-time to make motorcycle sales and hire-purchase a pleasant experience for the end-customer. We have also performed a complex system migration from Windows to IBM AIX for the SAP system.

The Benefits:

Operation of Sales & Services is performed smoothly. Greenwing planned to deploy more of SAP CRM solution for social marketing such as
Greenwing Card, Campaign Management. Analytic solution was also given successfully