Regardless of the size of the business, every penny spent on marketing must be worth it – this is especially true for startup businesses that have smaller budgets and unique needs. The good news is, email marketing allows marketers to market their products or services without spending too much. Marketing products or services by email can be a fast, flexible, and cost-effective way of reaching new customers and retaining existing customers by encouraging repeat website visits.
Unlike some other marketing channels, email marketing allows marketers to create targeted and personalized messages that help build meaningful relationships with their customers. Be it a simple, “Thank you for subscribing,” a cheery, “Welcome on board,” or a sincere “Happy Birthday,” email is the easiest and most effective way to let their customers know that the company values them. Customers love it when businesses in Thailand treat them as an individual, not just like everyone else. Email marketing is also one way to improve the conversion rate of direct marketing campaigns.
However, it is important not to overuse this marketing strategy. Receiving sales and marketing emails can irritate people if it is irrelevant, too frequent, or unwanted. If messages are not targeted to the right people, the recipient may delete the email or unsubscribe. When sending an email, marketers always have to be careful not to end up in the spam filter of their recipient’s mail provider (Gmail, Outlook, etc.)
What Is Spam?
Spam is unsolicited, irrelevant emails, sent in bulk to a list of people. This can include unsolicited commercial emails or fraudulent messages, like those including lottery scams, phishing scams, or computer viruses. For instance, a customer purchased a list of email addresses from a local business organization. On the surface, that list of addresses seems like it could contain some great prospects for his business, and he wants to send them an email with a relevant offer they can’t refuse. But since those people didn’t permit him to contact them, sending an email to that list would be considered spam.
So, to minimize the risk of that happening, marketers can hire a reliable startup consultancy firm for some best advice, or they can also check out some helpful tips below:
Always Get Permission to Send Emails
Nothing will get an email flagged as spam faster than sending an email without permission. Just think about what marketers would do when they get an email from an unknown sender – they will ignore it. The first rule of email marketing is to always have permission before sending an email. Sending people marketing emails without their permission is not a recipe for startup business success in the long term. Not only is it unethical, but it’s also ineffective and can potentially land marketers in some unstable position.
Additionally, marketers must also be mindful of their recipients. Even if their intended recipients are already their customers (or their colleagues, or people they met at a trade show, etc), they should not send promotional emails without getting their permission first. Marketers can consider adding a signup form to their website or giving customers the option to sign up for their list when they purchase from their store.
Write Good Content and Avoid Trigger Words
People do not like commercial advertisements and pure promotions.
Keep in mind that the contents of the email matter, but so does the subject line. It shouldn’t look spammy. Exclamation points, dollar signs, and other trigger words such as ‘Best price’, ‘Free’, ‘Only’, ‘Winner’, ‘Money’, ‘Billion’, are just so obvious and aggressive and must be avoided.
To ensure that recipients do not mark the email as spam, try to offer them original and interesting content. Marketers must personalize their email to make it more engaging, tailoring their content to fit a specific audience interest or channel makes it more likely to be seen and remembered and possibly shared or acted on. They must keep it real, informative, and don’t waste people’s time. Moreover, avoid too much text; users will only devote a few seconds to deciding whether to read the email. And create responsive emails that are easily displayed on any mail client or device.
Target the Right Audience
One of the primary goals of email marketing is to create meaningful conversions. Emails that are sent to the wrong people create poor open and bounce rates. In addition to this, marketers also have to consider how their ROI will be impacted. Keep in mind that it is important to serve the needs and interests of each subscriber. Thus, knowing who to target with their email marketing campaigns is crucial. A targeted audience means a segment of their list filled with individuals who are pleased with the emails they’re receiving.
List segmentation does not have to be difficult. It can begin with a signup form. One way marketers can segment their list is by demographic. This includes gender, age, and location. Based on the data fields on a signup form, marketers can sort new subscribers from the beginning.
Avoid Including Attachments
Attachments should be avoided at all costs for two reasons.
First, they alert spam filters and reduce the chances of an email making it to the recipient’s inbox. For all they know, attachments are used for distributing malware or other malicious activities and are going to attract attention from spam filters, especially certain file types (like a .exe file). Second, the attached files also increase the size of an email, so consequentially, it takes them longer to load. When sending an email, there’s no need to attach a file. Marketers can bypass this by placing the particular document on their website and providing a link, or a CTA that leads to the document’s location.
Don’t Buy Email Lists
Many marketers are tempted to grow their list by a million potential customers in no time – this can seem harmless behavior, especially if they do it with a “trusted” business partner. But in reality, it is not a good way to avoid spam and is unethical. It violates the agreement marketers made with subscribers and increases the risk of their emails being marked as spam. Moreover, buying contact lists is a bad idea for three reasons:
Collecting quality email contacts may be a long and tiring job. But to get results, marketers must do it correctly. There are no shortcuts and any attempt to speed up the process can be harmful.
Include Option to Unsubscribe
One thing marketers don’t want to experience is for their subscribers to unsubscribe from their email list. But they cannot force them to stay. One way they can do this is to respect their decision by including an unsubscribe button or link in every email. Marketers should give their email recipients a way out and should be visible to them. Marketers should understand that it is better to lose a subscriber than to be marked as spam. When more people mark their emails as spam, it is harder for them to get through the spam filter.
Unfortunately, there is no magic formula that guarantees emails won’t land in spam. Anti-spam laws are brutal, and there is no definite guide to help marketers deal with deliverability issues. However, by paying attention to technical issues, cleaning email lists, taking good care to avoid all spam triggers in the subject lines and email bodies, and by following up appropriately and on time, marketers are more likely to preserve their credibility, sender reputation, and protect their IP address and domain from ever getting blacklisted.
The post Email Marketing: How to Avoid Emails Ending Up in Spam appeared first on StartUp in Thailand.
Source: Asian Correspondent
Effective startup business owners, executives, or managers are often described as “passionate and hard workers”. They are passionate about their career, cause, the way they guide their teams, and the impact they make in people’s lives. But patience is not typically associated with these people and is often overlooked. People who use patience to their advantage are more likely to make better decisions for the greater good, lead ethically, and build sustainable startup companies in Thailand designed for long-term success.
In the business industry, where there are a lot of uncertainties regarding economic conditions, marketing strategies, target audience, patience becomes a crucial quality. The right amount of patience enables entrepreneurs to detach from their emotions when it comes to making crucial decisions and uses logic and facts to substantiate their decision.
However, having this virtue can also be one of the most challenging to practice consistently, primarily because the stress of daily life and work gives entrepreneurs so many opportunities to experience frustration. From trying to stay calm in handling the team’s different personalities, finding the right consultancy firm to solving business problems, everyday stresses can make patience elusive. Cultivating patience is crucial. As challenging as it can be to be patient, this is one of the most important traits that entrepreneurs should have, as it provides various benefits.
Patience Helps People Avoid Make Hasty Decisions
When entrepreneurs want something to happen now, they are focused on what it feels like to get what they want, and may overlook questions about whether it is the right time or place for that development or event to occur. This hasty decision often ruins crucial first impressions with a faulty product or a service that isn’t fleshed out as well as it could be yet.
Constantly hurrying to the next stage leaves little time for the team to adjust to any mistakes entrepreneurs or marketers might make. One of the things that can help entrepreneurs is to hire an experienced startup specialist to help conduct adequate research, study the market and the competition, and define the target audience they want to reach. Doing so will help them make better decisions about how and when they launch.
Patience Improves Reputation and Brand Image
How business people market themselves as entrepreneurs is just as important as how they create a brand image and reputation for their startup. Entrepreneurs must keep in mind that they are their business. Being viewed as a patient person, rather than an impulsive, aggressive, and impatient one can directly impact whether a prospect chooses to do business with their brand.
Patience can help bring confidence in the entrepreneurs’ mission, instead of a palpable air of desperation. Investors and customers may see that. The target audience needs to feel confident in their brand before they choose to work with them, so entrepreneurs must build credibility by focusing on patience and positivity.
Patience Drives Business People to Work Harder (And Smarter)
If business people have an entrepreneurial mindset, they already work hard and know that they must wear many hats. However, when they focus on patience, they develop comfort with the reality that building something of value takes time. Entrepreneurs’ desire to achieve success does not have to be clouded by impatience. When they jump to a hasty conclusion, they end up creating an artificial timeline in their mind. And when people or processes fail to align to that timeline, the mind can run wild, questioning the motives and intentions of the people around them.
Instead, business people can use that desire and acceptance together as motivation to fuel their efforts. When they get tired or frustrated, they can reflect on how their previous sustained efforts got them to this point. That, in turn, can drive them to work even harder. They can take dynamic action, yet do it mindfully.
Patience Deepens Business People’s Resilience
Resilience is typically defined as the capacity to bounce back from challenges and keep going. As the events of 2020 proved, resilience is a critical trait for entrepreneurs, startup business owners, teachers, students, and just about everyone else. With patience and resilience, business people should remain focused on their goals despite any unexpected adversity.
Demonstrating resiliency doesn’t necessarily mean that entrepreneurs or business owners have not suffered difficulty or distress due to economic instabilities. It also doesn’t mean that they have not experienced emotional struggles. The good news is resilience can be learned. It involves developing thoughts, behaviors, and actions that allow you to recover from traumatic or stressful events in life. By remaining calm and aware, they can maintain control of a situation and think of new ways to tackle problems. In many cases, resilient people emerge stronger after such difficulties.
Patience Amplifies Appreciation
Impatience is a habit, and so is patience. When people lack patience, they are unable to delay gratification for more than the moment, which fills them with frustration. Frustration is the emotional energy that drives “quitting.” When people are impatient, they are unable to work toward their business goals in a dedicated fashion. They start to quit to start again, and they run this pattern over again.
Those who enjoy instant gratification tend to lose out on that experience of gratitude. The longer it takes to get something they want, the greater their appreciation will be when they finally achieve it. Keep in mind that it takes a lot of patience to get through difficulties and failures. Entrepreneurs can reach success and enjoy that sense of gratitude because they know how much they did to achieve their goals.
Patience Selects the Best Opportunities
Rather than rushing things, patience helps entrepreneurs to focus on finding the best opportunities, instead of all the opportunities. This includes business ideas, investor funding, business partners, and talent. In each of these areas, entrepreneurs will find opportunities that seem good at first glance.
Patience prevents people from simply jumping in with both feet without any assurance. Instead, they will be able to take the time to evaluate their options and consider both the risks and the benefits. If someone pushes entrepreneurs to make an immediate decision, their patience will send up a red flag and tell them it’s not the right opportunity at the right time.
Patience Create a Comfortable Company Culture
Startup entrepreneurs are not just setting up a company in Thailand. They are also creating an environment that will ultimately become their company culture. To attract and retain the best talent or employees, they must have a working environment that can make them feel happy to come to work. On the other hand, impatience can lead to a culture that is aggressive and toxic, which makes all your employees feel uncomfortable.
Thus, having patience will lighten up the company culture, in the long run, making the team members stick with the company. That means less time looking for new employees and training them. Entrepreneurs can also save money and become a magnet for other top talents as they grow your business.
Business people live in a world that values quick thinking and dynamic action – this is not a bad thing. However, when they allow these traits to manifest in the form of impatience, problems arise. Patience requires practice, dedication to continued learning, and commitment. As difficult as it may be, entrepreneurs must remember that patience, especially in business, truly is a virtue.
Source: Asian Correspondent
“No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team”
-Reid Hoffman, Entrepreneur
Regardless of the kind of business entrepreneurs own or the size of their company, one way or another, they will need a team of employees supporting them as they develop and grow their brand. A business is nothing if entrepreneurs don’t have an outstanding team to put their ideas into action. Like successful companies in Thailand, they were able to grow their businesses in the local market by understanding the value of having the right team in place – not to mention hiring a reliable and experienced startup specialist. The incredible loyalty for a certain brand wouldn’t be achieved if there weren’t people working to deliver the best result. Keep in mind that a company needs various skills to be able to thrive in the industry.
Hiring the right team is, therefore, necessary for any business, and more so for a startup company, since it is the team that plays a key role in understanding and executing the founder’s vision. Here are some points that justify the importance of building a strong team for any startup:
Execution of the Company’s Vision
The vision of an entrepreneur would stay dormant without a team. A team is responsible for executing the founder’s vision by breaking it down into short-term, realizable, and scalable goals, ensuring that the company’s goals are met, thereby playing a crucial role in turning a vision into a reality. Each individual will take on separate roles while putting together their attitude, knowledge, skill, aptitude, and competence to meet these small targets. On the other hand, startup business owners can now focus on the larger goal and macro-level decisions.
Brings Fresh Ideas to the Table
One of the many reasons why companies, especially startup businesses in Thailand, should build a strong team is the ability and the opportunity to share ideas with the group. Businesses need innovative ideas to succeed in the competitive world. When a company creates a safe space where individuals with different ages, backgrounds, skills sets, and experience levels can work together as a team without the fear of criticism, new ideas and perspectives will start to flow. Keep in mind that businesses grow when they have a team of different people who can contribute individual ideas.
Improves Productivity and Efficiency
To improve the productivity and efficiency of a business, entrepreneurs must get their employees to work together. Surveys show that organizations with employees who work as a team accomplish tasks faster and much more efficiently than those who work alone. Since the team is working towards a common goal, this enables entrepreneurs to split difficult tasks into more manageable chunks and complete them quicker. Ultimately, teamwork is crucial in businesses because it enables individuals to share ideas and responsibilities, which helps reduce stress on everyone, allowing them to be meticulous and thorough when completing tasks.
Drives Business Growth
One of the reasons why many startup businesses fail to grow and realize their goals is because they lack the right people and a strong team to achieve this. Studies have shown that the success of a new business often depends on the ability of the entrepreneur to attract a great team. Although the skills of an entrepreneur are crucial when managing a business, what’s even more important is their ability to bring a more experienced team with them. Entrepreneurs should keep in mind that hiring the right startup specialist and having the right team in place is considered an asset for their business, and it is something that shouldn’t be overlooked at any time.
Increases Learning Opportunities
Building a strong team is necessary for the workplace as it brings people together from different backgrounds and levels of experience. Employees in the retail industry in Thailand may differ in terms of the level of work experience, expertise, and skills they possess. Moreover, they often have blind spots about their strengths and weaknesses. That means a strong and capable team is nothing more than a group of people who complements each different skill sets. While one member might be superior in creativity, the other might be excellent in goal setting. Working as a team allows employees to see the successes and failures of others in a supportive environment, providing insight into their behaviors and into how to get things done more effectively the first time around.
Helps Solve Problems
Problem-solving is an important part of business; working through difficulties, overcoming challenges, and finding solutions help businesses excel and advance forward. Thus, collaborative working is essential for businesses to thrive. When entrepreneurs, employees, and startup consultants work together, they can share and compare ideas and choose the one that best solves the problem. Moreover, brainstorming in an organization is a good opportunity for the team to exchange ideas and come up with creative ways of doing things.
The difference between an unsuccessful and successful startup business in Thailand depends on how their team members cooperate. Cooperation in the workplace can mean many things. It involves the level at which employees participate in decision-making, how management and employees work together to resolve problems, and how all levels of the organization work together to achieve common goals. When a team dedicates more time to their duties in a cooperative workplace, they are more productive and things get done more quickly and efficiently. The result of effective teamwork is a finished product that meets or exceeds expectations.
Creates Healthy Competition
Contrary to common belief, competition in the workplace is an advantage. It can be an excellent source of employee motivation – when done right. Healthy competition in the workplace is described as genuinely motivating employees to reach their goals through natural competition. With the right incentives and rewards, it encourages team members to engage in a healthy competition where they have to work harder because their colleagues and peers are inspiring them to innovate and improve. Employees are also more eager to come to work and show enthusiasm towards setting goals and eventually achieving them.
Reduces Work-Life Stress
Stress is a normal part of work and life, but too much of it can have dire effects on not only will it affect employees’ productivity but also their physical health. Entrepreneurs should think about how they can de-stress their employees’ lives so they can perform at their very best. Many studies reveal that being a part of a team assists the team members to not only share their workload but also to inspire each other. Connecting with other team members can broadly impact the levels of stress. It is because employees work better by uniting with coworkers who can share their difficulties and offer solutions.
There’s simply too much work for one person to do alone. Entrepreneurs need a team – a strong and reliable team. However, building a team for a startup requires a great level of commitment, honesty, and the formation of an intense relationship from both ends. Additionally, do bear in mind to find complementary teammates to balance out each other. Behind every successful startup business is a team of passionate individuals and startup consultants that works well together to succeed and produce great results.
Source: Asian Correspondent
The success of a startup business in Thailand has a lot to do with its marketing plan. Marketing strategies are crucial in attracting potential customers and are needed to keep a business viable and operational. Through a variety of marketing strategies, entrepreneurs work to attract the right customers to the company. However, the thought of marketing a startup business can be overwhelming, especially when entrepreneurs have a small business with an even smaller budget. Many of them look at their marketing budget as just conglomerations of expenses. But marketing a business is not simply an expense. Rather, it is an investment because a business will fail unless marketers get the word out to their customers.
However, determining how to promote a business can also be a challenge. New entrepreneurs may not know how to advertise their business to get their name know. Keep in mind that the way customers shop for what they sell may have changed, their needs may be different, or they are mission younger, new customers with their outreach efforts. Whether entrepreneurs are just starting a company in Thailand or have already a well-established business, they need proven advertising and marketing tactics to find new customers without spending a fortune.
Apart from seeking professional help from a skilled and experienced startup consultant to help new entrepreneurs to work their way up in the local market, they can also use these cost-effective strategies listed below.
Create a Website
Having a professional-looking website is one of the most vital assets entrepreneurs can create for their small businesses since it is the foundation of a marketing plan. A website is the first thing potential customers see when they search for a company name; and the first chance a company to make an impression. Companies can use their website to show their target audience who they are, what they offer, where they are, and how a potential customer can get in touch with them. If a startup business does not have a website yet, it is easy enough to create one.
Utilize Social Media
Social media is a great way to connect more directly with potential and existing customers and show off the more playful side of the business.
Whether posting photos on Instagram, Snap-chatting specials or blogging on a Facebook page, startup businesses should utilize social media to promote and create a consumer buzz around their products or services. Social media give entrepreneurs a chance to respond to customer feedback in real-time and show how much they care about their experience with their business. Moreover, being active on the social platforms keeps entrepreneurs relevant and at the top of their audience’s minds. Even a small comment or update can refresh a businesses’ online presence, and it shows their commitment to communicating directly with their customers.
Email marketing is also vital in promoting a business. However, many startup businesses aren’t aware of the benefits of email marketing and fail to leverage their website or blog to grow their mailing list. Creating a strong email marketing strategy helps entrepreneurs reach and connect with their target audience in a personalized way and increase sales at an affordable cost. Just like with the other platforms, email marketing tools give a business the ability to reach customers easier than ever. Entrepreneurs can use a newsletter to provide their customers with valuable and relevant information and keep them stay up-to-date.
Word of Mouth Marketing
Before printing and broadcasting transformed communications, people relied on each other to spread news and information – a practice that became known as word-of-mouth communication. A word-of-mouth marketing is a free-of-cost marketing strategy where the users of a brand are encouraged to share their experiences with their friends, family, peers, etc., about a product/service or a brand. Today, many startup companies in Thailand employ word-of-mouth marketing tactics to build their customer base. The idea is to give the audience something to discuss that is relevant to the brand and helps in enhancing the brand image. It is the most credible and reliable form of marketing which is driven by the authentic experiences of the users. Moreover, tapping into the goodwill of happy, existing customers is one of the fastest, easiest, and most cost-effective ways to grow.
Local Business Listings
With a lot more people heading to the Internet for answers, ideas, and suggestions, it is no surprise that businesses with an online presence are the ones who seem to be performing so well currently. A proven way entrepreneurs are getting ahead with customers is by including their company details on the local business listing websites. Local listing services and business directories help startup businesses stay competitive and allow prospective customers and clients to find what they are looking for when these customers are in the market for a specific service or product.
Advertising a brand can be done offline and online, depending on how suitable they are for the business goals, the budget, the target audience, and the camping content. Apart from utilizing the internet, specifically, social media, entrepreneurs can also maximize their brand awareness by sending out press releases, advertising in local or national newspapers, magazines, and radio stations. Some local newspapers may have a section in the paper for businesses that are just starting out. Keep in mind that advertising campaigns should be aligned with the overall marketing goals for the business, demonstrating specific messages and encouraging specific actions for the targeted audience.
While more and more companies are spending more and more money on digital marketing, the free methods are still incredibly effective. Small businesses can take advantage of a ton of free tools to collaborate globally and compete against big businesses. Keep in mind that the use of cost-effective strategies and interacting with the potential customers consistently allows businesses to connect with new customers in a meaningful way.
Source: Asian Correspondent