Launching a business, especially in a foreign country like Thailand, can be a long, arduous process, which entails different moving parts to work together. Apart from hiring a startup business consultant to help with the groundwork in the local market, one of the tactics companies use to increase their customer base is acquiring leads online. In reality, not all people who visit a website or receive the promotions marketers have sent through an email will automatically become customers – that is because some prospects may not be willing or are ready to buy what they are selling. When it comes to digital marketing, lead nurturing is a crucial factor in garnering quality leads.
What Is a Lead?
A lead refers to contact with a potential customer, also known as a prospect. The definition of the term lead may vary, depending on the organization. For some companies, a lead is a contact already determined to be a prospective customer, whereas others consider a lead to be any sales contact. But what remains the same across definitions is that a lead will potentially become a future client. However, since people or startup businesses have different needs and preferences, not everyone is considered a lead.
What Is Lead Nurturing?
Lead nurturing is the process of building relationships with prospects/leads throughout their purchasing journey through marketing communication. Lead nurturing ensures that potential customers are well informed to make an informed buying decision. That means this strategy enables marketers to educate, inform, and build trust with their leads and move them from the top of the purchasing funnel (when they are not quite ready to buy) into the lower part of the funnel (when they decide to buy).
A lead nurturing strategy also offers a splendid way to understand the potential buyer better. What pain areas are they trying to address through business offerings? With lead nurturing emails, it is possible to extract the information or even engage with prospects, so sales conversations become more focused or warmer towards closing the deal.
Why Lead Nurturing Crucial for Startup Businesses?
Marketers cannot expect consumers to welcome their business with open arms immediately. They have plenty of options, and they can quickly do their research to find a competitor, which is why lead nurturing is crucial for startup businesses. Nurturing leads is how marketers present their business in Thailand is different from the others. They want to show their prospect that their product or service is high-quality and that they will always meet their needs, even after they have converted.
What Does Lead Nurturing Do?
It Educates the Target Audience
A marketer with the right lead nurturing campaign mindset would never spam their target audience with vague sales emails. That kind of communication does not teach audiences anything, nor does it take them on any purchasing journey. Lead nurturing is about identifying specific audience demands and then curating content that addresses their needs. It should teach prospects about a particular service or product and allows marketers to show their customers a complete picture of who they are and what they can do for them. And by informing potential customers on what their business in Thailand has to offer, they will learn if their product is the best fit for their current need – or a future need.
Additionally, since nurturing a lead aims to communicate with each customer on their level, marketers need to personalize their content on emails, digital ads, direct mail, etc. Keep in mind that nurturing a lead is not all about immediate sales – it is about developing real engagement and keeping potential customers at the forefront of their minds. By sending prospects content that directly answers their questions and relates to their needs, marketers can help solve their problems and lay the groundwork to offer solutions that result in sales and long-term customer relationships.
Moreover, marketers can utilize a marketing tool such as automated workflows to advertise their company, brand, products, and anything else they deem crucial. Potential customers should be excited to open and engage with each new message, and marketers should be excited to see where their nurturing journey takes them.
It Sets the Stage for Sales
Having the best marketing strategies may be all for nothing if it does not eventually result in sales. Good lead nurturing is about the Return On Investment (ROI). To achieve such, marketers should not rush anyone into purchasing positions. Instead, they should build an informed and interested audience mix of new prospects and returning customers and engaging them in a dialogue that continues over time.
If marketers build a trusted relationship with their audiences, there is a strong chance that they will turn to them when they are ready to buy. However, if marketers bother them with overly sales-oriented marketing from the very beginning, they won’t want to build that relationship in the first place.
Benefits of Lead Nurturing Campaigns
Lead nurturing campaigns have a lot of benefits. When a new prospect signs up for marketing communications, it is a great chance to show them what the business is all about and explain how its products can meet their needs. Every step in the campaign should be a motivation for potential customers to engage more with the brand.
It’s Good for the Audience
In this digital age, more and more leads are turning away from offensive and aggressive ads, being more responsive to businesses that help them find what they want and need, then move toward a purchase. With lead nurturing, it gives them a virtual tour of all a brand has to offer. The clicks they make and their actions can paint a picture of their needs, giving businesses the knowledge to strategically send personalized content and solutions that address pain points and solve problems.
Marketers should meet their audience where they are in their journey and breakthrough all that generic marketing jargon while providing them with information about the products and services they need—when they need them.
It’s Good for the Brand
Every nurturing campaign is an opportunity to showcase to the brand’s audiences who they are and how they can help them. The rewards of having steadily recurring sales and a growing roster of returning customers are achievable when marketers successfully deliver upon the promise of nurturing a lead.
People like to make decisions on their own without being pushed into a corner. Giving them as much helpful content as possible allows them to do this. Lead nurturing empowers a startup business to get more referrals from existing customers who are impressed by the informative content that the brand creates. In the end, this strategy helps marketers achieve one goal — increase the volume and quality of leads.
However, when it comes to the number of leads, enough is never enough. More leads mean more chances to make a sale. Thanks to digital marketing, it is now possible to generate leads through multiple sources. If done right, marketers can garner quality leads that will eventually turn into customers. Keep in mind that lead nurturing never stops, and if marketers can outlast their competitors, they will win by default every time. If marketers are unsure about managing their business successfully, they can seek professional advice from experienced startup specialists.
The post Why Lead Nurturing Campaign Crucial for Startup Businesses appeared first on StartUp in Thailand.
Source: Asian Correspondent
The growing number of people who use Facebook, Instagram, Twitter, and Snapchat, and other social media platforms — and the time spent on them — has garnered interest for many entrepreneurs. Social media has become the most influential and important virtual space where the platform is not only used for social networking but is also a great way for digital advertising. With just a few clicks, entrepreneurs can gain access to vast networks of millions of potential customers within seconds of posting an ad, helping every business startup reduce its costs while reaching out to its target market. With these incredible benefits, marketers must not miss out on their chance of incorporating social media into their sales and marketing strategy since it provides opportunities to boost brand awareness that leads to quality conversion.
How Do Social Media Shape Startup Businesses?
Social media’s role in business success is critical. Customers get most of the information they need from social media profiles, ads, reviews, or references. And with the use of Google analytics and algorithms, marketing specialists can now use it to send the right message to the right person at the right time. That means social media has provided business owners, especially those who are in the retail industry in Thailand, access to this unprecedented connectivity, exposure, and influence. Moreover, it plays a significant role in how businesses find and communicate with their audience – it transformed that by:
Allowing startups to get in front of a targeted group of people virtually
Changing the way businesses communicate with their audience
Replacing pamphlets (which often end up in the trash) by popping up in the target audience’s feed
The social media wave isn’t ending anytime soon. It’s bound to become bigger in the coming years, and it’s booming like never before. So, if a brand or product is not properly covered in social media, then businesses can hardly expect to get as many customers as they need to profit.
Real-Time Interaction With Target Market
One of the key advantages of social media for startup businesses is that it enables them to easily engage and interact with their customers. Entrepreneurs should understand that one of the many ways to win their customers’ attention and effectively convey their brand message is to engage in two-way communication. The more they communicate with their audience, the more chances they have of conversion. This is also an effective way to learn more about their customers’ needs and their interests so they can cater to them with ease. Moreover, going through social media platforms for updates that are posted by the customer gives them an idea of what their strengths are and the things they need to improve. This is useful for helping entrepreneurs formulate effective marketing strategies that address their company’s needs while reaching more audiences in real terms and gets itself established without any hassle.
Improve Accessibility to Connect
Social media provides businesses easy access to providing and receiving feedback from their customers. That means entrepreneurs can get an immediate response on new ideas, and products, and if there are inquiries or concerns with what the business offers, clients can let them know about it directly. This also gives customers convenience and an accessible way to express what they feel and gives companies a chance to respond. Using social media platforms, businesses can easily view complaints and assure their customers that their problems will be dealt with. Moreover, the way marketers manage unsatisfied clients who leave negative comments via social media will also show how good they are at customer service.
One of the most significant advantages of embracing social media, especially for those entrepreneurs who are planning to open a small business in Thailand, is the fact that a brand or product gets higher chances of being visible online since it expands its range to Google and other search engines where various posts can be found as well. Statistics show that the way customers utilize social media influences their purchasing decisions. With more consumers choosing to make their purchases online, their approach to shopping has drastically changed. This makes it necessary for startup businesses to incorporate social media and adapt to the changes that have affected advertising and sales and marketing in general. Moreover, marketers should pay attention to quality images, content, and visuals if they want their goods and services to sell well. And when they nurture their content with valuable, relevant information and links, they can be sure that their posts and ads will be receiving enough attention.
Find Potential Customers
Every startup business must know that no matter how good their products or services are if it doesn’t reach the right audience, it simply cannot succeed. That’s why entrepreneurs need social media. One of the many ways entrepreneurs can find out where their customers are spending time on social platforms and what they are doing once they’ve signed in is to utilize free analytics tools available on social media sites. This will help track and dissect their target audience’s social activities or purchasing behavior, which is also a necessary ingredient in shaping a successful marketing plan. And with the right usage of hashtags and keywords, businesses can identify potential customers who are interested in what they are selling.
But here’s the catch: No matter how many followers entrepreneurs have on their social media platforms, if they are not reaching out to their target audience, it won’t still help their business. Entrepreneurs must remember that they need their clients to engage in their brands – this means they cannot always expect them to reach out first. Sometimes, they have to be the ones to initiate the contact.
A Cost-Effective Campaign Solution
Being cost-effective is crucial to startup businesses since it helps them accomplish a greater return on investment and helps them hold a larger budget for other marketing and business payments. Apart from hiring a skilled and affordable business start-up specialist, one way to achieve such is to embrace digital advertising by utilizing social media. Social media is a cost-effective way to promote a business while strengthening the company’s online presence. It does not require an extensive budget which makes it fair for startup businesses that are competing with well-known brands. Entrepreneurs should know that the majority of the market is usually found on a certain organization like Facebook groups. If they are on social media, they have a free line for all of them. That means they can participate, share their content, and when the time is right, offer their products and services without spending too much.
Additionally, advertising on social media is much cheaper than advertising on traditional advertising and promotional activities. The costs of maintaining a social media presence are minimal. If entrepreneurs choose to invest in paid advertising, they can spend as much or as little as their budget allows. This insight is incredibly valuable. Effective social media campaigns can help entrepreneurs save money, time, effort and provide them with the measures needed to prove return on marketing investment.
Takeaway: Getting the Most of Social Media
Every business, whether established or startup, has different goals and ways to achieve its success. Social media can help reach those goals. However, many businesses often misunderstood its potential and dilute their effort. Entrepreneurs’ interactions with customers on social media platforms are a reflection of their customer service style. So, they have to get it right. They also shouldn’t waste their time on platforms where their customers or stakeholders are not spending time. Entrepreneurs need to be able to build a strong content base and create a meaningful dialogue on the channels most valuable to them. They must be committed to adding relevant, value-adding content regularly and engaging in a conversation.
Source: Asian Correspondent
Building a business requires a lot of work and is never easy, especially when it comes to growth. It involves overseeing business operations, managing personnel & finances, and promoting the services or products that will convert leads into sales. To thrive as a local business in Thailand today, entrepreneurs need to be where consumers are, and that is online. Even if business owners have a concrete establishment, their current customers can only take them so far. Entrepreneurs must have an online presence where new customers can discover their business and what it offers.
Since the internet and technology are integrated into almost everything today, these tasks have become manageable. That is because consumers rely on search engines like Google to help them find everything from restaurant recommendations to B2B software providers. If startup business owners rely on people to find their brand through Google search, Search Engine Optimization (SEO) should be on their priority list.
Search engine optimization is a digital marketing approach that uses targeted keyword research, content creation, link creation, monitoring, and off-page technical analysis. It is a great way to improve a page ranking in popular search engines like Yahoo, Google, and Bing. Utilizing SEO boosts a business’ online presence in a manner that can grant more exposure, increased user traffic, and better-qualified clients. To learn more, here are some reasons why startup businesses must incorporate SEO into their marketing strategy.
SEO Increases Organic Discovery & High-Quality Website Traffic
One of the first objectives entrepreneurs should consider when starting a business in Thailand is to grow their brand visibility and awareness. Since people are now utilizing the internet, entrepreneurs can take advantage of a website, which can help boost their online presence. An effective SEO strategy will help deliver web pages to potential customers through relevant search queries. It makes businesses stand out from their competitors and make it easier for people to find them. Climbing to the first page can almost double a click-through rate and converting that traffic into customers and leads. Moreover, by getting the site on the front page of the search engine, entrepreneurs make their brand highly visible and showcase that they are a trustworthy resource.
SEO Builds Trust & Credibility
One of the goals entrepreneurs should consider when applying SEO to their website campaign strategies is to establish a strong foundation in building their brand’s authority. As the website rank goes higher in search engines and becomes more visible on the internet, it helps increase the brand’s credibility. When a business is on the first page for the targeted keywords, it does not only helps users to associate the brand with those keywords but also instills trust, since companies on the first page are generally perceived to be more credible. However, entrepreneurs must keep in mind that achieving this does not happen overnight. It will require time and effort from their end. They have to create a positive user experience for their customers to help build their reputation over time.
Good SEO Also Means a Better User Experience
To increase the chance of ranking on the first page of the search engine, entrepreneurs must not only focus on gaining more visibility by using keywords or phrases but also making quality websites and promoting positive user experiences for the people who have visited the site. SEO is also about improving the user experience. A website should be easy to navigate and not complicated. By integrating SEO, startup business owners can build a user-friendly website for their clients. With this, entrepreneurs make their sites easily available for search engines as it looks for quality in its website recommendations. If the site loads slowly, has a poor-looking interface, and is not easily navigated, it won’t be picked up by search engines. Keep in mind that a user-friendly website can attract a visitor to stick around on the website longer, decreasing bounce rate and increasing page views.
SEO Is a Long-Term Marketing Strategy
SEO is not a short-term strategy, it is a continuous and ongoing process. An SEO campaign is something that must be changed, tweaked, improved every once in a while to make sure that it keeps up with the ever-changing algorithms of search engines and to accommodate changes within the business. Google alone makes thousands of algorithm changes a year. When a global business service in Thailand or any business falls too far behind, it will surely be tough to come back. Unlike other marketing and advertising efforts, SEO allows every entrepreneur to be more flexible and become responsive to change. Moreover, for entrepreneurs to see the best results of incorporating SEO into their digital marketing campaign, they must be prepared to view this strategy as an investment with a remarkable long-term return by proactively and constantly monitoring significant algorithm changes.
SEO Is a Cost-Effective Marketing Strategy
Startup businesses don’t usually have huge a budget that allows them to waste significant sums of money on marketing campaigns. However, an SEO strategy can be a way for a smaller business to get the same results without spending a fortune on advertising. Optimizing SEO is one of the most cost-effective methods to build a brand. Google’s organic rankings are based entirely on what its algorithm determines to be the best results for any given query. This means that once entrepreneurs have established a good website where search engines find it reliable of directing their users to, it can continue to attract traffic over time even after they publish it. Once entrepreneurs have invested in SEO, there are no hidden costs to keep attracting traffic to their content. There might be a need to update the page every few months, depending on the nature of the topic, or add to and improve it if their competitors decide to target the same keyword. But when it comes down to its costs, entrepreneurs’ valuable spot in search results is free of charge.
SEO Gives a Competitive Advantage
One of the most prominent benefits of SEO is that it can help every business beats its competition. Businesses or any foreign investments in Thailand will grow once they’ve implemented digital marketing strategies to their overall organizational plan. Even if there are other bigger players and stronger competitors in the industry, startup businesses can still beat them and attract more clients to visit their pages. The key is in optimization. By making a brand more recognizable and building credibility, entrepreneurs secure their position as industry leaders and authority in their field. Integrating all of these will help them take the lead amidst competitors in the market. As entrepreneurs optimize their sites, they’re not just working to improve their site ranks on results pages but are also moving above their competitors. Keep in mind that customers will always bet on the choice that provides them more security and includes less risk, and being on top of the Search Engine Results Page (SERP) shows that others have already trusted the brand.
Search Engine Optimization is truly a rewarding campaign that can provide a great amount of exposure for any startup business. Its opportunities, in terms of awareness and brand equity, are limitless. The digital world has provided every entrepreneur with endless options to explore to achieve overall organizational goals. Search Engine Optimization is one of the strategies that will help businesses ace the competition.
However, as rewarding as it is, SEO is not an easy task. It requires more. Working on SEO will require effort, patience, and hard work. Moreover, a website should be optimized and promoted at all times. It may not give businesses quick results but when done right, it will do wonders for the website and the brand that stretches over time. Entrepreneurs must make sure to take on the challenge and use SEO to their advantage.
Source: Asian Correspondent
Skilled employees are an asset for any startup business in Thailand as they play a significant role in developing a brand’s reputation and its ongoing success. If entrepreneurs are lucky enough to have a strong team who believe in their business and take pride in their work, it is worth doing everything they can to retain them. Keep in mind that building a strong workforce is crucial for any business startup to thrive within a challenging and rapidly changing economy.
However, recruiting skilled and experienced workers is always a top concern for any startup entrepreneur that needs them. Many small businesses are looking to grow, but are stuck on where to begin their talent search. Today, posting a job opening online is not the end of the recruitment process. Entrepreneurs must make an effort to connect with the top talent that fits their company culture so they’ll see better results.
Attracting potential candidates to the organization is a challenge that must be met head-on, in innovative ways. Moreover, the key factor when advertising a role to potential employees is highlighting the benefits of working with the company. Keep in mind that employees prefer companies with good cultures, competitive pay, and advancement opportunities. The best recruiting techniques have their roots in the most effective marketing tactics.
For startup businesses, recruiting is a challenge. Finding the right talent isn’t easy, and it takes a good recruiting strategy and an experienced local business consultant to find and hire quality candidates. Here’s how to attract the best of the best in a job market that favors the candidate.
Define the Position
When posting a job opening online, entrepreneurs must take time to draft a job description that provides the details of the role while maintaining some flexibility. Try not to be so specific in the requirements that might scare off excellent candidates by making them question whether there is room for their unique vision. At the same time, don’t be so vague with the job description that can attract everyone. To strike a balance and write a powerful job description, explain the role clearly and briefly while leaving space for the candidates to bring their vision and skills to the table.
Alignment of Values
Company culture is an important factor that sets a business apart from its competitors, making it attractive to new employees and customers alike. Keep in mind that top performers are attracted to a company that puts value on its attributes. Entrepreneurs can promote their company’s ethics, which might be anything from delivering top customer service to social improvement and thought leadership. Although most companies will have their guidelines written in a company handbook, actions often speak louder than words. Put these values into action through company initiatives, whether it’s an extra day off for employees on their birthday, a company outing, or even free pizza once a month.
Entrepreneurs can also convey their values to their potential employees about their rewards, such as teamwork or competitiveness. Doing this ensures like-minded individuals will apply for their roles. Publicizing these benefits to the wider world through social media, website blogs, and new job listings would also be a great step to attract potential employees.
A Trusting Employer-Employee Relationship
Apart from the company culture or values, potential candidates also value a good employer-employee relationship. That means entrepreneurs should view interviews as opportunities to develop a good rapport with the candidates. They should aim to form a good relationship through the interview process, giving them an idea of what working relationships they can expect within the role.
Map Out Career Progression
Career progression is one of the most important factors for potential employees when choosing where to work. That means training courses and opportunities for career advancement can attract job seekers. Keep in mind that candidates are more likely to invest their skills in a company that’s willing to invest in them in return. The importance of career development seems to be even more prominent in young people. A recent poll by Gallup found that 59% of millennials say opportunities to learn and grow are extremely important to them when applying for a job.
can also showcase some success stories of their employees who have progressed through the company. By doing this, prospective employees will consider the company a good place to develop their careers over time. Make continuous career progression and personal development a key aspect of the company culture to retain and attract new talent.
Instill a Sense of Purpose
Although this is true for most employees, many job seekers place even greater importance on having a sense of purpose in their work, often valuing this even over material benefits such as a large salary. When attracting a potential candidate, entrepreneurs must make sure that they highlight the values of the company – how employees value each individual’s ideas and input into the direction of the organization. Entrepreneurs can describe how their day-to-day working timetable looks and how their actions will help the company develop in achieving its goals. Expressing the importance of the role to the candidate at an early stage in the recruitment process is a great way to instill a sense of purpose and make the company culture more attractive to new and existing employees.
Be Creative With Perks
Although startup businesses may not be able to offer the perks large companies can offer to their employees, they can still offer reasonable perks. For instance, many large companies offer on-site health facilities such as a fully equipped gym. Chances are, with small businesses, they are not going to be able to add one of these to their premises, but they could offer employees coupons to use a local gym or spa facilities. Moreover, startup businesses can also attract potential employees by offering benefits such as flexible hours and work-at-home options. These perks will attract potential employees and will likely appreciate saving a few extra bucks.
Find Out What the Going Rate Is for the Position and Match It
One common mistake start-up businesses in Thailand make when recruiting potential employees is that they base the salary on their budget rather than the market realities, making it more challenging to attract job seekers, especially the top-quality ones. If the starting salary for a retail salesperson in the local area normally makes $10 an hour, offering them an $8.75 an hour job can discourage a job seeker.
Widen the Scope of Advertising
There may be perks of placing a job vacancy ad in local newspapers, but it’s not enough. The chances of attracting potential employees will be much better if entrepreneurs broaden their advertising. Apart from placing ads on job websites and college/university campus boards, utilizing social media can also be a fantastic platform for job recruitment. Posting a job vacancy on social media allows entrepreneurs to share an ad with their entire network and encourages a two-way conversation. Plus, sharing photos and videos from company events, workplaces, and day-to-day office life that align with the brand’s values gives potential applicants an idea of the company’s culture.
When it comes to finding and hiring potential employees, entrepreneurs have to be persistent and willing to think outside the box. By using these recruitment strategies and seeking professional advice from experienced startup specialists, they can quickly discover highly qualified, passionate professionals ready to join their team.
The post For Startup Business: How to Attract Potential Employee appeared first on StartUp in Thailand.
Source: Asian Correspondent