Month: April 2016

How Essential Is Blogging In Business



In today’s world presentation as well as marketing is considered to be very important part of any business strategy. Whether it is a presentation of a project or presenting oneself, it is always been noticed by people and it does make a huge impact on the entire thing. So in order to make your business Thailand aware among the common people, blog is an excellent piece of medium which can be utilized to promote your own company. Whether you are running a small business or an established business, blogging is considered to be worth and wonderful platform to reach your business to the mass.

Blogging was initially used as platform to share a person’s thoughts, feelings, opinions or experiences. But today it has grown into a huge platform which is being used by millions. Social media is a fantastic tool for marketing and thus blogging is very popular in business world. Today many people use blog for news update, for guidance and some for general help day to day activities. It has become source of information that not only offer standard tasks but also for high complex issue.

In fact blogging has become a very vital part for any business strategy for every marketers and entrepreneurs in order to boost their business growth. Blog adds value to the company websites by providing useful information to their potential consumers. The beauty of blog is that anyone from a school kid to a billionaire of a multinational company can express their ideas, thoughts and views in order to make the world a better and beautiful place and for this you need the help of blog to draw the attention of the audience.

Therefore a blog can make lot of difference to the company’s outlook and provide lots of advantages for the growth of the company which have been discussed below.

1. Helps to boost Search Engine Optimization (SEO)

Blogging is considered to be one of the greatest consumer tools in Thai business. Search engines love fresh topics and contents. By providing frequent content to the company sites   it attracts lot of traffic to the site of the company. It helps to create advertising revenue, promote services and generate sales. All these aspects have led to growing importance of blogs as a business tool. The visibility or the exposure of the blog is increased by the traffic blog gets. Once the blog secure a high ranking position, then there would be higher chances   for the entrepreneur to experience high traffic to his own website, hence he or she may get target traffic.

 2. Develop relation with potential customers

Blogging gives a better scope as well as source to deepen the connection with your respective consumers. It gives a fantastic platform to connect with your customer directly on his    or her website. By going through your blog, consumers get to know about your business or the product that trying to promote it. In other words it gives an idea to the consumer about   your business. The plus point of blogging is it builds trust among the consumer by being the source of information to them. Now-a-days consumers love to keep themselves up to date    and informed about the surrounding. Thus your blog helps the consumer to keep themselves well informed. Even at the end of the blog you can interact with your potential consumer   by asking feedbacks or their opinions. The feedbacks may help to grow the business in a better way.

3. Connect people to your brand

Blog makes the people aware of the business you doing or the product you trying to promote. Blog posting to your sites gives a chance to show the personal side of your business.   It provides the consumer to connect to the brand of the product that an entrepreneur is dealing with. In this way it would be possible to express your brand identity with help of various blogs. It also educates the potential customer about any existing product or a new one. It helps consumers choose one brand over other since by reading blogs he knows the pros and cons of the products.

4. Create opportunities to share with others

Once the blog get posted on your website, you are creating an opportunity for your audience to share your blogs with their friends and loved ones. Whether they share the link, or post    the blog or tweet it or email it to their loved ones, it is one kind of free marketing which the consumers are doing on your behalf and thus it validates your credible business

5. Add value to your website

Team members of the company in Thailand would get an opportunity to write blogs on various topics relating to your industry. It would give scope to the readers on what’s new about your industry and it would keep the readers up to date with their various fresh and new blogs. Variety in topics and fascinating facts always keeps the consumer interested in your website. This enriches the content of the website and helps attract new consumers too.

6. Build trust

People are not very convinced about the strangers they meet on streets. Similarly on net also they are not able to trust. A blog with consistent, truthful and helpful content would allow building the trust between your company and the consumers. The promises made in the blogs help create confidence in the consumers. This also makes them believe that the product is going to meet their expectations which in turn helps them choose a particular product.

7. Attract new consumers

Online presence of your blog and doing promotion of your company, gives an opportunity and chance to reach to new customers. Providing informative blog attracts new consumers to their sites and makes the present customers loyal to their sites. New consumers are more likely to search products online in the era of internet savvy consumers. The likeliness of consumers hit a product and learn about it is very high if there are sufficient number of blogs online.

8. Increase the sale of the product

Now-a-days people have got less time to look for the products from one shop to another shop. While people think of making online purchase, blogs plays very crucial role. Blogs   provide you the fresh updates and informs you about the product and services that are being offered by the company. On the basis of blog, people make a decision and that leads   to increase the sale of the products for their company

As Startup Specialists we have used our knowledge and experience to set up a free portal of frank, accurate information. Do check out for more details on doing business in Thailand /Asia or for a free startup consultation.

Aditya Interactive is the only company in Thailand to provide a single window solution for all business startup and expansion requirements under one roof : Startup consulting | Market Entry | Legal | Serviced Office | Factory Setup | Representation | Recruitment |Accounting | Operations | Sourcing | Buying | Distribution | Marketing | Regional Business Development | Management.

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Author – Andy Aditya  |  Asian Director |





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